Methodology | How a VERIXA Audit Runs

M-01

Most Amazon advice arrives as a conclusion with the working removed. Somebody looked at a dashboard, formed a view, and presented the view. When it turns out to be wrong there is no way to find out why, because nothing recorded what it was built on.

VERIXA runs the audit against a fixed set of examination areas and returns a fixed set of deliverables. The same six areas are examined every time, whether or not we expect to find anything in them, because the areas nobody thinks to check are where problems sit longest.

Every deliverable is reviewed against a quality checklist before it is sent. That review is performed by a person, and on a first engagement it is an elevated review with an independent approver. This is the part of the process we would not remove under time pressure.

A claim you cannot trace to a source is not evidence. It is a confident sentence.

M-02

What gets examined

Six areas, every engagement.

The scope is the scope. It does not expand mid engagement to justify a finding, and it does not quietly contract when an area looks uneventful.

Horizontal sheets of luminous haze stacked one above another, the lower sheets lit warm from below while the upper sheets stay cold blue. — *Fig. 02* Each area examined in its own layer, whether or not we expect to find anything in it.

01

Account Health & Compliance

Policy and performance notifications, case history, and anything that has been open long enough to become a risk rather than a warning.

02

Operational Configuration

How the account is set up to run day to day, and where a setting is working against the way the business actually operates.

03

Listing & Catalog Quality

Indexing and suppression state, variation structure, content quality, and the difference between a page that reads well and a page that is working.

04

Inventory & Fulfillment Operations

Inventory health and ageing, fulfilment mix, and the operational positions that quietly constrain what the account can sell.

05

Business Performance Indicators

What the numbers are doing, separated from what they are commonly assumed to mean.

06

Risk & Opportunity Assessment

What could go wrong, what is already going wrong, and which of it is worth acting on given effort and risk.

M-03

The engagement sequence

From agreement to results session.

01Agreement

The data access agreement is signed first.

Nothing starts before the terms covering your data are agreed in writing.

Before this

A discovery call establishing what you want examined and whether the engagement is a fit. If it is not a fit, we say so.

Rule

No account access is requested or granted before this is executed.

Produces

A signed Client Data Access Agreement setting the boundaries for everything that follows.

02Scoped access

The minimum access the question needs.

Access is granted through the platform’s own permission system, at the lowest level that answers the question.

How

Through Seller Central’s own user invite and permission system. Never a shared password, under any circumstance.

Scope

The minimum needed for the engagement, not blanket administrator access by default.

Ends with

Access formally revoked and confirmed within five business days of completion. Confirmed, not assumed.

03The audit

The six areas, examined and recorded.

Findings are tied to specific data from your account, not to a generic checklist applied from outside.

Standard

Every finding must be evidence based, prioritised by impact and effort, and understandable without a call to decode it.

Limit

Findings are limited to the evidence and access made available during the engagement. Where we cannot establish something, the report says so.

Produces

The raw findings, before they are shaped into a deliverable.

04Quality review

A person signs off before anything is sent.

This is the step that does not get skipped when a delivery date is close.

Who

A human reviewer. Software assists the work throughout, but software does not approve a deliverable for delivery.

First engagements

Receive an elevated review with an independent approver, rather than a single pass.

Produces

A deliverable that has passed the quality checklist, or one that goes back.

05Delivery

Five documents and a session to go through them.

The engagement completes when the package is delivered and the review session has happened.

You receive

Executive summary. Audit findings report. Prioritised action plan ordered by business impact. Risk classification per finding. Strategic recommendations.

Then

One results review session, or a written equivalent, with room to ask whatever the report raised.

Note

Completion does not require you to accept the recommendations. Disagreeing with a finding is a legitimate outcome of reading it.

A demonstration, not a stage of the audit

Watch a claim become a finding

“This account is wasting money on advertising.”

Hold to gather the evidence

Press and hold to watch scattered observations gather into a claim that carries its source. This is an illustration of evidence discipline, not a stage of the audit procedure described above. Releasing early winds it back down.

Observation
Pattern
Reading
Action
Check

The same claim, with its source attached

1 41 of 118 active search terms in the last 60 days carried spend and returned zero orders. From the advertising search term report, dated.
2 34 of those 41 sit inside one broad match campaign with no negative keyword list attached.
3 The campaign was built for reach and never given a negative list. Confidence: high.
4 Add the terms as campaign negatives. One owner, reversible within a day, expected effect stated before the change.
5 Checked afterwards against the measure named in advance, and reported either way.

SAMPLE. Illustrative figures, shown to demonstrate the shape of a finding. Not a client result.

M-04

Where this goes next